Is Pure Card a bank?

No. Your Pure card is a prepaid card. It is not a bank account or credit card, and therefore there are no overdrafts or APRs. A prepaid card is an account where you can load money, and spend only what is available on the card.

Pure cards are issued by GVS Prepaid Ltd, an Electronic Money Institution authorised in the UK by the Financial Conduct Authority (FCA) with Firm Reference number 900230. GVS Prepaid is a subsidiary of Blackhawk Network business.

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